Rather than creating another straightforward product tutorial, we wanted to teach TikTok's newest features in a way people would actually want to watch. So we flipped the tired "older people don't understand technology" stereotype on its head, partnering with beloved grandfluencers to show they know exactly what they're doing. In our first video, Our Filipino Grandma shares her Golden Rules while effortlessly teaching viewers how to use TikTok's Photo Reply feature.

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SharkNinja - Social Campaign

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Democratic Party of the US - Social Campaign