The Jolly Green Giant hasn’t had much of a presence in recent years. To reawaken the brand—and its social presence—we launched The Giant Road Trip across America.

Joined by The Giant’s little buddy, Sprout, we traveled from town to town, visiting iconic landmarks and attractions, some perfectly scaled for The Giant himself. The journey was captured from both perspectives: The Giant’s eye-in-the-sky view and Sprout’s pint-sized viewpoint.

As part of the social campaign, we rolled out geo-fenced Snapchat filters featuring The Giant and launched a Spotify playlist of the jolliest road trip jams. Listen here.

 Social Posts

Social Videos

Geo-Tagged Snapchat Filter