After a successful launch year for Differin, we wanted to keep up the momentum in order to end the frustration of adult acne. We created 2 new TV spots, multiple :15s, tons of :06 bumpers and even a spot that highlighted our 2017 Best of Beauty award from Allure.

Beyond our TV work, we created 2 unique pre-roll ads for YouTube that hijacked the video the person was about to watch. One was placed on videos that instructed you how to cover up your acne with makeup and the other was placed on videos that reviewed acne products.

Here’s how they worked: If a person searched for “how to cover up acne with makeup,” our pre-roll ad would be served to them and let them know that rather than covering up their acne, they can get rid of it with Differin.

 TV Spots

Allure Best of Beauty Award

YouTube Pre-Roll Takeover

We created 2 unique pre-roll ads for YouTube that hijacked the video the person was about to watch. One was placed on videos that instructed you how to cover up your acne with makeup and the other was placed on videos that reviewed acne products.

Here’s how they worked: If a person searched for “how to cover up acne with makeup,” our pre-roll ad would be served to them and let them know that rather than covering up their acne, they can get rid of it with Differin.

OLVs

Differin How-To Video

Because Differin’s active ingredient works differently than typical acne products, the application process does too. We built a clear step-by-step how-to video using a mix of repurposed TV footage and fresh stop-motion content from a quick one-day shoot. The final piece lived across their site, YouTube, and Amazon.