After a successful launch year for Differin, we wanted to keep up the momentum in order to end the frustration of adult acne. We created 2 new TV spots, multiple :15s, tons of :06 bumpers and even a spot that highlighted our 2017 Best of Beauty award from Allure.
Beyond our TV work, we created 2 unique pre-roll ads for YouTube that hijacked the video the person was about to watch. One was placed on videos that instructed you how to cover up your acne with makeup and the other was placed on videos that reviewed other acne products.
Here’s how they worked:
If a person searched for “how to cover up acne with makeup,” our pre-roll ad would be served to them, reference the video they were about to watch, and then let them know that they don’t have to cover up their acne with makeup, they can just get rid of it with Differin Gel.