Verizon’s go90 is a social entertainment platform offering everything from live sports and concerts to original shows and TV favorites.
To establish go90 as a rising force in streaming, we orchestrated a wide-reaching launch: eye-catching city activations in nine locations, subway takeovers, a TV spot, collaborative content with brand partners, social campaigns to spark tune-in, influencer launch boxes, and a host of branded elements—including merch and mascots—to make the launch unforgettable.
Teaser Campaign
TVC / OLV
Content Partnerships OLVs
OOH
Merch Collection
Mascots
Digital Assets