Nearly half of renters don’t have insurance to protect their belongings. Many assume their landlord’s policy covers them (it doesn’t), or that they don’t own enough valuable items to justify coverage (they do)

USAA recognized that renters care deeply about their possessions—often going to great lengths to protect them, even if it means hauling them up five flights of stairs.

Using a mix of UGC content and a small, COVID-safe pick-up shoot, we produced and launched two national TV spots encouraging renters to protect what they love—because it’s worth it.