For many people, the coldest season can bring on those dreaded winter blues. So for Starbucks’ winter campaign, the goal was to inspire our audience to focus on gratitude—shifting attention toward the simple, joyful moments that bring light to darker days (just like Starbucks on, well…any day).
To bring this to life, we produced a :15 TV spot, multiple :06 digital videos, :15 audio ads, social content, and a series of TikToks featuring uplifting creators.
TV Spot
Digital Videos
Social Posts
Audio Spots
TikTok Videos