Every year on January 1st, Outback Steakhouse sponsors one of the biggest college bowl games in Tampa: the Outback Bowl.

The following day, they reward fans with a free Bloomin’ Onion or coconut shrimp, depending on which team wins. Fans just need to pick their team, choose their app, and get ready to celebrate.

To promote the offer, we produced a :30 TV spot and two :15s featuring Outback’s playful mascots, Bloomin’ Onion Man and Coconut Shrimp Girl.