Nearly half of renters don’t have insurance to protect their belongings. Many assume their landlord’s policy covers them (it doesn’t), or that they don’t own enough valuable items to justify coverage (they do).

But USAA knows that renters love their stuff and will go to great lengths to keep it…even if that means moving it up five flights of stairs themselves.

Using a mix of UGC content and a small, COVID-safe pick-up shoot, we produced and launched two national TV spots encouraging renters to protect what they love—because it’s worth it.