Mindy Hoblack
Creative Director / Copywriter
For many, the coldest days can bring on the blues. So for Starbucks’ winter campaign, the goal was to inspire our audience to focus on gratitude—shifting attention toward the simple, joyful moments that bring light to darker days (much like a daily Starbucks pick-me-up).
To bring this to life, we produced a :15 TV spot, multiple :06 digital videos, :15 audio ads, social content, and a series of TikToks featuring uplifting creators.
TV Spot
Digital Videos
Social Content
Audio Spots
TikTok Videos
