Mindy Hoblack
Creative Director / Copywriter
Summer’s magic lives in the in-between moments, a spontaneous drive, a slow morning walk, a laugh you didn’t see coming. Starbucks’ summer campaign set out to bottle that feeling, from the first sip to the last dip.
We rolled out new drinks and returning favorites through a cross-channel campaign: four :15 TV spots, four :06 digital videos, four :15 audio spots, an abundance of social and TikTok content, and the Summer Aurascope, an interactive activation that reveals your summer vibe and curates a custom song to match it.
TV Spots
Digital Videos
Social Content
TikTok Videos
Audio Spots
Summer Aurascope Launch Activation
To beckon our audience into a warmer, brighter, happier state of mind, we created a microsite that gives you a reading of your summer vibe while also building a custom song with sounds inspired by the season and our drinks.
Just a few of the many vibe readings you could get…
