Mindy Hoblack
Creative Director / Copywriter
There’s something magical about summer—a spontaneous road trip can become the trip of a lifetime or a short morning stroll can become a long-lasting memory. For Starbucks’ summer campaign, we aimed to capture those in-between moments that bring out that carefree, sunny feeling—from the first sip to the last dip.
We helped to introduce several new drinks and welcomed back a few fan favorites by creating four :15s TV spots, four :06s product-forward digital videos, four :15s audio spots, a TON of social content, some playful TikToks, and even a launch activation, Summer Aurascope, that not only tells you what your summer vibe is, but helps you builds you a custom song that you can cruise to all season long.
TV Spots
Digital Videos
Social Content
TikTok Videos
Audio Spots
Summer Aurascope Launch Activation
To beckon our audience into a warmer, brighter, happier state of mind, we created a microsite that gives you a reading of your summer vibe while also building a custom song with sounds inspired by the season and our drinks.
Just a few of the many vibe readings you could get…
