Throughout the year, Outback Steakhouse supports its Aussie Rules campaign with a mix of TV spots and social media posts, all designed to remind customers that Outback is the place for great steaks and an even better time.

The TV spots highlighted limited-time offers, while social posts repurposed TV footage to share the Aussie Rules in a fun, engaging way—for example: “#16: There’s nothing wrong with ordering a salad. As long as that salad comes with a side of steak & ribs.”