The Jolly Green Giant hasn't really been around in recent years. So to awaken a sleeping giant (and his sleeping social presence), we packed up the car Griswold-style and headed out on The Giant Road Trip across America.
Together with The Giant’s little buddy Sprout, we went from town to town, city to city, stopping at some of the most iconic landmarks and attractions, some just The Giant’s size, and captured the entire journey from each of their unique perspectives: The Giant from his eye-in-the-sky point of view and Sprout looking up at him from his pint-sized perspective.
As an extension to our social campaign, we created geo-fenced Snapchat filters featuring The Giant and launched a Spotify playlist of all the jolliest road trippin’ jams. Listen here.