The Jolly Green Giant hasn't really been around in recent years. So to awaken a sleeping giant (and his sleeping social presence), we packed up the car Griswold-style and headed out on The Giant Road Trip.

Joined by his little buddy, Sprout, we traveled from town to town, visiting iconic landmarks and attractions, some perfectly scaled for The Giant himself. The journey was captured from both perspectives: The Giant’s eye-in-the-sky view and Sprout’s pint-sized viewpoint.

As an extension to our social campaign, we created geo-fenced Snapchat filters featuring The Giant and launched a Spotify playlist of all the jolliest road trippin’ jams. Listen here.