When you’re struggling with acne as an adult, sometimes you might avoid going out. You don’t really feel confident or worry about being judged for your latest breakout…because shouldn’t this “teen problem” be gone by now?

The Excuses campaign tapped into this insight. It included a nationally-run :30 spot, two :15s, several :06 bumpers, and a :45 YouTube spot, all directing viewers to Differin’s homepage to stop the excuses.