Since Differin isn’t an overnight fix (and really, what acne product is?), we invited people to commit to clearer skin with the 90-Day Challenge: use Differin every day for 90 days—and if you don’t love the results, you’ll get a refund.

To spread the word, we refreshed the Excuses campaign with new messaging and a bold graphic treatment, launching across TV and digital in multiple formats: one :30, two :15s, and six :06s.

To help people stay consistent, we built Clear90, an app designed to guide users through their daily routine, track progress, and keep them motivated throughout the challenge. We also launched the Clear Skin Set on Amazon, making it easy for participants to get everything they needed in one place.