Since Differin doesn’t work overnight (does any acne product really??), we challenged people everywhere to take the 90-Day Challenge: Use Differin every day for 90 days, and if you don’t like the results, you’ll get a refund.

To get the word out, we refreshed our Excuses campaign and created a new graphic treatment with our messaging which was launched on TV and online as a :30s, 2 :15s, and 6 :06s.

Beyond TV and online, we created an app, Clear90, to help people stick to a routine and see their progress, along with a Clear Skin Set, which was launched on Amazon.