go90 is a social entertainment platform that was launched by Verizon as the go-to destination for watching your favorite live sports, concerts from the top artists, brand new originals, and tv shows you already love. 

We worked to establish and build a brand that's aiming to become the next major player in streaming entertainment by teasing the launch with wilding postings across 9 cities, taking over subways, running a TV spot, working with brand partners to create fun content, driving tune in with engaging social posts, reaching out to influencers through a launch box, creating merch, mascots and more.