go90 is a social entertainment platform that was launched by Verizon as the go-to destination for watching your favorite live sports, concerts from the top artists, brand new originals, and tv shows you already love. 

We helped build the brand from the ground up with an integrated launch campaign. Highlights included teaser activations across nine cities, subway takeovers, a national TV spot, fun content with brand partners, influencer launch boxes, engaging social posts, and branded experiences such as merch and mascots—creating buzz and driving tune-in.