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Mindy Hoblack

Creative Director / Copywriter

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Differin - Launch Campaign

In 2016, Galderma received FDA approval to bring the first over-the-counter retinoid to the acne category—the first entirely new ingredient in the aisle in over 30 years.

We launched Differin with the campaign “Do Things Differin,” producing two TV spots, print ads, digital banners, and advertorials to reach consumers across multiple touchpoints.

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