Bank of Montreal (BMO) did an entire rebrand in order to uncover their human side, taking a simpler and more direct approach to all their services and communication. As part of the first step, they were looking to relaunch both their Canadian and US websites.

For my part, I was responsible for writing new copy, along with overseeing the transfer of existing copy from the previous website to the new one. 

http://www.bmo.com
http://www.bmoharris.com